Navigating the 'upside down': when B2C brands lean into B2B
Leaders from Uber for Business, The Kraft Heinz Company and Vodafone discuss how a B2C mindset can unlock B2B brand potential.
Source: thedrum.com
Anne Stilling News Today : Breaking News, Live Updates & Top Stories | Vimarsana
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'Be inclusive, not exclusive': why brands need to embrace conscious advertising on social video
The growth in social video audiences is reaching new heights, propelled by new formats and innovation. YouTube Shorts has topped 5 trillion views. And YouTube is also working on making viewing more immersive in terms of interactions with games and virtual experiences.
Source: thedrum.com
Vodafone unveils 'Together We Can' as new global brand positioning | Marketing
Vodafone: new positioning responds to growing interest in issues like sustainability Vodafone has unveiled “Together we can” as a new global brand positioning that “celebrates what the human spirit can achieve when combined with technology”. The British telecom company is looking to position itself beyond mobile telephony as a broader technology business and has used New Commercial Arts, the London-based agency start-up, for the strategy and the campaign. Vodafone launched “The future is exciting. Ready?” as its previous brand positioning only three-and-a-half years ago in Octo...
Source: campaignindia.in