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Runaway Aurora is that rare filter that not only got wildly popular on Indian social media -- at a time when most online platforms are filled with Covid-related SOS messages -- it also led to an unusual breakthrough for many creators
Synopsis Consumption of kids’ content surges as adults spend more time with kids courtesy of work-from-home during the pandemic. The pandemic has inadvertently made many adults rediscover and actively consume kids' content like animation shows, rhymes and games. About 60% of Netflix’s members around the world chose to watch kids and family content every month last year, a spokesperson for the video-streaming site told USA Today in March. (This story originally appeared in on Apr 09, 2021)“My friends laugh at me when I tell them I’m now hooked to kids’ shows.” Amit Shah, a nutrit...
Kids' shows cast a spell on thousands of adult viewers SECTIONS Share Synopsis Consumption of kids’ content on OTT platforms such as Netflix surges as adults spend more time with kids courtesy of work-from-home during the pandemic. ETtech Illustration: Rahul Awasthi Amit Shah, a nutritionist from Mumbai, did not see this coming. When the Covid-19 outbreak put a stop to his extensive work travel last year, Shah got to spend some quality time with his 11-year-old daughter for the first time. “But that also meant she was always around, even when we were watching TV. She had just started expl...