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An increasing number of countries are adopting regulations to ensure consumers are informed when a manufacturer shrinks its product. Some consumer advocates and shoppers would like the Canadian government to get on board.
Shrinkflation occurs when a company shrinks a product, but not the price or packaging, making it hard to detect. It has been going on for years, but as Canadians struggle with high food prices, there are growing calls to make the practice more transparent.
TORONTO — The federal government is demanding major Canadian grocers come up with a plan to stabilize prices, drawing pushback from the food industry.
'If their plan doesn't provide real relief... then we will take further action and we are not ruling anything out including tax measures'
Prime Minister Justin Trudeau is calling on grocery executives to come up with a plan to stabilize food prices. Find out more.