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McDonald’s Canada announced that Alyssa Buetikofer has joined the Canadian Executive Team as the company’s new Chief Marketing Officer. She joins the Canadian business after nearly 15 years working with the brand in key U.S. and global marketing leadership roles Buetikofer brings significant expertise across strategy, creative, branding, analytics, and traditional and digital media planning. Most recently, she held the role of Senior Director, U.S. Marketing Brand & Content, where she led high-visibility national campaigns and promotions, including recent Famous Orders celebrity program, ...

By Maureen Morrison The Canadian advertising market is generally much quieter than its southern counterpart in the United States, but that doesn’t mean the largest agency in Canada, Cossette, hasn’t been growing and getting a higher profile on the global stage. As Cossette approaches its 50th anniversary, it has been enjoying a creative renaissance in the last few years, thanks in part to a new growth strategy, a refined creative focus and a new leadership team focused on global reach. From left to right: Mélanie Dunn, global president and chief executive officer, and Peter Ignazi, globa...