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Winnipeg Free Press By: Brett Bundale, The Canadian Press Posted: Last Modified: 11:21 AM CST Friday, Feb. 5, 2021 Commercials during this year’s Super Bowl are expected to take on a nostalgic tone as advertisers walk a fine line between entertaining viewers and being sensitive to the widespread devastation of COVID-19, marketing experts say. Commercials during this year’s Super Bowl are expected to take on a nostalgic tone as advertisers walk a fine line between entertaining view...

'Taking comfort in a simpler time:' Super Bowl ads play it safe with nostalgic tone by Brett Bundale, The Canadian Press Posted Feb 5, 2021 11:09 am EDT Last Updated Feb 5, 2021 at 11:14 am EDT Commercials during this year’s Super Bowl are expected to take on a nostalgic tone as advertisers walk a fine line between entertaining viewers and being sensitive to the widespread devastation of COVID-19, marketing experts say. Many of the star-studded commercials have a funny, feel-good message – an attempt to brighten moods and offer a diversion during a difficult time, they say.  Yet advertis...

By Maureen Morrison The Canadian advertising market is generally much quieter than its southern counterpart in the United States, but that doesn’t mean the largest agency in Canada, Cossette, hasn’t been growing and getting a higher profile on the global stage. As Cossette approaches its 50th anniversary, it has been enjoying a creative renaissance in the last few years, thanks in part to a new growth strategy, a refined creative focus and a new leadership team focused on global reach. From left to right: Mélanie Dunn, global president and chief executive officer, and Peter Ignazi, globa...