Anzu and Livewire Announce Partnership for Germany as Part
More advertisers across Germany can now leverage in-game advertising across all gaming platforms thanks to a new multi-year regional partnership with...
Source: globenewswire.com
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Anzu and Livewire Announce Partnership for France as Part
More advertisers across France can now leverage in-game advertising across all gaming platforms thanks to a new multi-year regional partnership with...
Source: globenewswire.com
Hip-hop Artist Babyface Ray Reaches Top Spot With Help From In-game Ads
A Detroit-based hip-hop artist is reaping the dividends of an in-game advertising campaign after his latest album shot straight to the top of the charts.
Source: thedrum.com
Anzu Partners Oracle To Know If 3D In-game Ads Are Seen: 'We Needed These KPIs'
In-game advertising firm Anzu is boasting a ‘first-to-market’ deal that will reveal whether gaming creative has been viewed by players – something marketers have been demanding. The Drum questions Anzu’s co-founder and chief executive officer Itamar Benedy about how it is meeting this need.
Source: thedrum.com
NBCUniversal pivots into in-game advertising with Anzu tie-up
NBCUniversal and Anzu have joined forces to develop new advertising opportunities in the fast-growing gaming and esports domains.
Source: thedrum.com