Level Up Your Advertising Strategy With Gaming
The worlds of gaming and TV are steadily converging but how can brands benefit from first-mover advantage? Stef Jansen, business development director at Finecast, explores.
Source: thedrum.com
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Gaming App Ad Spend Reaches $26.7bn Globally, According To AppsFlyer Report
More gaming app marketers to prioritize profits over growth in 2023 as economic uncertainty impacts the market, says Sanjay Trisal, general manager of INSEA/ANZ at AppsFlyer
Source: thedrum.com
Ontario Proposes Ban on Using Athletes and Celebrities in iGaming Advertising
The Alcohol and Gaming Commission of Ontario AGCO is proposing to prohibit the use of athletes and celebrities from internet gambling advertising and marketing in Ontario. The AGCO says the goal is to further minimize potential harm to youth and children.
Source: bennettjones.com
Along with offshore 'betting' players, we also see gaming industry players in India violate the ASCI code: Manisha Kapoor of ASCI: Best Media Info
Best Media Info: Speaking to BestMediaInfo.com, Manisha Kapoor, CEO and Secretary General, the Advertising Standards Council of India, said that solely blaming the offshore ‘betting’ players is not enough| Advertising News
Source: bestmediainfo.com
Amidst festive season line-up, online real money gaming companies peg hope on govt regulations for sustenance: Best Media Info
Best Media Info: As foreign players disrupt the online real money gaming space in the country, industry players are hopeful of the central government’s move to categorise them into skill-based and chance-based games| Marketing News
Source: bestmediainfo.com