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An analytics firm reported that a very small number of Apple mobile device users have agreed to allow apps to track them. The information comes two weeks after the widely anticipated and debated iOS 14.5 feature App Tracking Transparency was launched. Most of iOS 14.5 reportedly opted out of app tracking The full version of iOS 14.5 went live in late April with a slew of new features and updates for iPhone and iPad (iPadOS 14.5) users. However, it can be said that the implementation of the new App Tracking Transparency policy was one of the most anticipated among users. Verizon Media’s Flur...

Monday, 10 May 2021, 11:57 am Did you ever doubt Apple users would choose to turn off ad-tracking? It’s now a week since an iOS update arrived allowing users to make their own choice. Let’s look at the numbers. Flurry Analytics, an advertising analytics company, reports around 88 percent of iOS users worldwide have chosen not to allow apps to track them. There’s a daily update of numbers of Flurry’s website. The number is higher in the US. There a mere four percent of iOS users allow tracking. No wonder Facebook went on the offensive with a whingey, dishonest response to Appl...

Chris Davies - May 7, 2021, 10:32am CDT iPhone users have overwhelmingly been denying apps the ability to track data for advertising, new research suggests, with App Tracking Transparency apparently delivering a worst-case-scenario for personal data brokers. Added in iOS 14.5, which was released to iPhone in late April 2021, the new system requires app-makers to request explicit permission from users before they can share any data collected on them for targeting and advertising purposes. Apps that do wish to do that must show a pop-up message with two clear options. If you...

02 May 2021, 09:05 pm Facebook and Instagram are now asking users to turn on ad tracking for their applications, as Apple launched the App Tracking Transparency (ATT) feature for iOS 14.5 which gave the public a say over this. The campaign by Facebook can detect if a user is updated to the latest of the iOS 14, saying that it needs this to keep the app "free of charge." (Photo : Photo by Scott Barbour/Getty Images) People are seen behind the Apple logo in Apple's flagship London retail store on Regent Street on December 27, 2006 in London, England. With many stores open for the first time si...

Apple takes on the internet: the Big Tech battle over privacy Tim Cook has a reputation for being soft-spoken and a little boring. His Twitter feed is replete with corporate platitudes. But when it comes to user privacy — “one of the top issues of the century” — he gets fired up. In January the Apple chief executive railed against “data brokers, purveyors of fake news . . . trackers and peddlers of division . . . hucksters just looking to make a quick buck.” Cook said that if “everything in our lives can be aggregated and sold, then we lose so much more than data,...