Brands clean up with TikTok and Apple eyes the auto market: Monday Wake-Up Call
Credit: TikTok Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. If you’re launching a cleaning brand these days, look no further than TikTok. The craze for cleaning videos on the social platform has both cult newcomers and household brands heading there hoping to boost sales, reports Ad Age’s Garett Sloane, as products that in the past would have been labeled “as seen on TV” are now “as seen on TikTok.”