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DuckDuckGo has announced an add-on to the Chrome browser that blocks Google's new scheme to provide marketers with information for targeting advertising at Internet users. The scheme called FLoC -- Federated Learning of Cohorts -- is being tested in Chrome, in some cases without the knowledge of the browser's users.
More than 90 percent of U.S. users of the latest version of Apple's mobile operating system iOS 14.5 are taking advantage of a new feature to block an application's ability to track their activity on their phones. Worldwide, 88 percent of users shut down app tracking on their iPhones. This is bad news for advertisers.
Apr 20, 2021 4:00 AM PT DuckDuckGo has announced an add-on to the Chrome browser that blocks Google's new scheme to provide marketers with information for targeting advertising at Internet users. The scheme called FLoC -- Federated Learning of Cohorts -- is being tested in Chrome, in some cases without the knowledge of the browser's users. "If you're a Google Chrome user, you might be surprised to learn that you could have been entered automatically into Google's new tracking method called Federated Learning of Cohorts (FLoC)," DuckDuckGo explained in a post on its website. "It groups you bas...
'); //]]>//--> By John P. Mello Jr. Mar 24, 2021 4:00 AM PT Creating a smooth functioning interface for smart glasses that allows its wearers to operate in an augmented reality world has proven to be a challenging task, but Facebook believes it may have a solution on the human wrist. In a blog published last week, the company revealed it has been working on a wrist controller for its AR glasses. Facebook explained that the wrist is a traditional place to wear a watch, meaning the controller could reasonably fit into everyday life and social contexts. It's a comfortable location for all-day we...
'); //]]>//--> By John P. Mello Jr. May 11, 2021 4:00 AM PT More than 90 percent of U.S. users of the latest version of Apple's mobile operating system are taking advantage of a new feature to block an application's ability to track their activity on their phones. This is bad news for advertisers. According to research updated Saturday by Flurry, an analytics company owned by the Verizon Media Group, 96 percent of U.S. users of iOS 14.5 blocked app tracking using the new App Tracking Transparency feature. Worldwide, advertisers fared slightly better with 88 percent of users shutting down appl...