Expanding hyperlocal coverage: Tamedia grows its local newsletter portfolio with automation
Tamedia has strategically integrated content sourcing and production automation. This initiative has resulted in a notable enlargement of its hyperlocal newsletter collection in communities with as few as 5000 residents. The expanding portfolio provides personalized and adaptable distribution of local content, engaging up to 40% of the residents in the communities served with above-average engagement rates.
Source: wan-ifra.org
