Project Poirot, the DOJ and the Unintended Consequences of Google's Divesture
Meanwhile, DSPs could potentially integrate closely with the sell-side as seen with Criteo, Amazon, The Trade Desk and Yahoo.
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Meanwhile, DSPs could potentially integrate closely with the sell-side as seen with Criteo, Amazon, The Trade Desk and Yahoo.
The lawsuit tackles a business at Google that is responsible for 80% of its revenue. The Justice Department asked the court to compel Google to break up a key piece of its ad technology business.
US targets Google's online ad business monopoly in latest Big Tech lawsuit
The US accuses Apple of abusing its monopoly in digital advertising and threatening to dismantle key businesses
The US Justice Department sued Alphabet's Google on Tuesday, accusing the company of abusing its dominance of the digital advertising business and said Google should be forced to sell its ad manager suite, in the government's latest jab at thwarting Big Tech's market power.