How Birkenstock - the world's ugliest shoe - became a $9 billion mega-brand
Birkenstock was never meant to become a fashion icon: the company was founded in 1774 by German cobbler Johann Adam Birkenstock to provide comfortable, supportive shoes.
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Birkenstock was never meant to become a fashion icon: the company was founded in 1774 by German cobbler Johann Adam Birkenstock to provide comfortable, supportive shoes.
Shop vibrant lime green fashion from J.Crew, Pair eyewear, Birkenstock, Farm Rio, Pilcro, and more.
Sneakers, windbreakers, backpacks, and Crocs (maybe)
We asked our favorite wilderness experts for their favorite budget-friendly pieces of backpacking gear and things they wished they had known as beginners.
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