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Why virtual influencers are a hot property among brands

Cost is not the only reason why a growing tribe of fictitious influencers is in demand with brands. The risk-return ratio is in their favour too

India , Instagram , Facebook , Linkedin , Harvard-business-review , Trading , Arkets , Ensex , Ifty , Arketing-musings ,

Marketing Musings: The creator economy

Goldman Sachs Research expects the 50 million global creators to grow at a 10-20 percent compound annual growth rate during the next five years to grow to a $480 billion economy by 2027 from $250 billion today 

A-goldman-sachs , Marketing-musings , Goldman-sachs , Economy , Arketing-musings , Igital-content-creator , Ocial-media , Ocial-media-influencer ,

Marketing Musings: There's a market for indulging your inner child

“Dopamine Zones” are being created for adults in the West, the idea being to provide “safe spaces” for grown-ups to bring out their “inner child”. So, brands like Dopamine Land, Bubble Planet, Museum of Ice-creams are rapidly expanding their footprint in the US, Canada, Europe and in Singapore 

Satyajit-ray , Sukumar-ray , Marketing-musings , Happy , Arket , Arketing-musings , Opamine ,

Marketing Musings: The tragic tale of the un-evolved tomato

Going by the uproar over the skyrocketing price of tomatoes, it would appear that Indians have not taken to the idea of using puree out of tetra-packs in a big way 

Hindustan , India-general- , India , Bihar , Pradip-sinha , Hindustan-lever , Marketing-musings , Gulab-jamun , Tomatoes , Omato-price , Ising-prices