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Billy Loizou: Future-Proof Your Paid Media Strategy With First-Party Data

Billy Loizou, Amperity explains how to build a sturdy foundation of first-party data during the generational shift we are experiencing. ....

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Amperity's AI-powered platform solves third-party data dilemma for paid media campaigns – Campaign Brief

Amperity, the leading enterprise customer data platform (CDP) for consumer brands has demonstrated its AI-powered solution can rapidly scale customer profiles to ad platforms, helping solve the third-party data dilemma for marketers leveraging paid media campaigns in a cookieless era.

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New Report: Budget & Brand Growth Top Concerns For Aussie Marketers

Latest report from Arktic Fox finds Australian brands are tackling growth and budget concerns amid turbulent economic climate with privacy requirements, digital transformation and investment in customer data platforms key priorities. ....

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iTWire - Navigating the new privacy paradigm: How to thrive amidst tightening regulations

GUEST OPINION: In a recent online Digital Forum event: Australia’s Privacy Upheaval – Preparing Your Brand For Change, hosted by Teresa Sperti, Founde. ....

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New study reveals top challenges for Aussie marketers

A new study by Arktic Fox and Six Degrees Executive reveals the top challenges for Aussie marketers in 2023. ....

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