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Billy Loizou: Future-Proof Your Paid Media Strategy With First-Party Data

Billy Loizou, Amperity explains how to build a sturdy foundation of first-party data during the generational shift we are experiencing. ....

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Amperity's AI-powered platform solves third-party data dilemma for paid media campaigns – Campaign Brief

Amperity, the leading enterprise customer data platform (CDP) for consumer brands has demonstrated its AI-powered solution can rapidly scale customer profiles to ad platforms, helping solve the third-party data dilemma for marketers leveraging paid media campaigns in a cookieless era.

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iTWire - Navigating the new privacy paradigm: How to thrive amidst tightening regulations

GUEST OPINION: In a recent online Digital Forum event: Australia’s Privacy Upheaval – Preparing Your Brand For Change, hosted by Teresa Sperti, Founde. ....

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