New study reveals top challenges for Aussie marketers
A new study by Arktic Fox and Six Degrees Executive reveals the top challenges for Aussie marketers in 2023.
Source: marketingmag.com.au
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The Drum | Australian Marketers Are "dangerously Unprepared For Looming Data And Privacy Changes"
Australian brands and marketers are failing to prioritise data and privacy compliance, with just 11% possessing a strategy to adapt to looming privacy and consent changes.
Source: thedrum.com
2023 Arktic Fox Study reveals top marketing challenges for Aussie brands
Economic uncertainty has fuelled a seismic shift for Aussie brands to refocus on growth and measurement according to the Arktic Fox Digital and Marketing In Focus Report. Now in its third year, and formerly known as the Marketing State of Play study, the report, developed in conjunction with S
Source: campaignbrief.com
iTWire - 2023 Arktic Fox Study: Privacy, CDPs, measurement and digital transformation top challenges for Aussie brands
GUEST RESEARCH: The latest report finds Australian brands are tackling growth and budget concerns amid a turbulent economic climate with privacy requi...
Source: itwire.com
Another reason to love emails: social media ads trust is low
Focusing on social media ads? Perhaps it's time to look at emails as part of a marketing strategy to directly talk to customers.
Source: marketingmag.com.au