Classic Italian art used in tourism campaign
The Italian tourism ministry thought it had a sure-fire way to bring travellers into the country: turning a 15th-century art icon into a 21st-century 'virtual influencer.'
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The Italian tourism ministry thought it had a sure-fire way to bring travellers into the country: turning a 15th-century art icon into a 21st-century 'virtual influencer.'
Sandro Botticelli's iconic goddess of love in his 15th-century masterpiece “Birth of Venus” has now become a “virtual influencer” in a new Italian tourism campaign
Charles III to be crowned, ancient rite at uncertain moment
ROME (AP) — The Italian tourism ministry thought it had a sure-fire way to bring travelers into the country: turning a 15th century art icon into a 21st century “virtual influencer.” The digital rendition of Venus, goddess of love, based on Sandro Botticelli’s Renaissance masterpiece “Birth of Venus,” can be seen noshing on pizza and […]
The Italian tourism ministry thought it had a sure-fire way to bring travelers into the country: turning a 15th century art icon into a 21st century "virtual influencer."