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Artists were the first to understand the interest of unique and non-reproducible NFTs for their digital works. Flashback: in the spring of 2021, the work Everydays: The First 5,000 Days sold for $69.3 million at Christie's. Beeple, its previously unknown author, was propelled overnight to the rank o...

In just a few months, NFTs, the digital equivalent of collectables, have generated over $10 billion. Now, luxury champagne and wine brands are moving into the world of digital assets. But as investors and vineyards toast to the future, will the concept pop or fizzle?