NFTs in wine: Barrels, bottles, and blockchains
Is the use of NFTs by the fine-wine trade a digital fad or a potentially groundbreaking development? Chloe Ashton reports.
Source: worldoffinewine.com
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NFTs, augmented reality and space drive Penfolds luxury brand approach
Wine brand's chief marketing officer talks through the new global brand thematic and the innovative engagement mechanisms being used in its ambition to become a luxury brand icon with appear to younger consumers
Source: cmo.com.au
NFTs are coming for your wine cellar
In the brave new world of cryptocurrency, nothing is sacred – not even a bottle of Penfolds’ finest.
Source: afr.com
Penfolds to release second rare wine NFT
The second rare release will comprise limited edition NFTs tied to 300 bottles of Penfolds Magill Cellar 3 Cabernet Shiraz from the 2018 vintage
Source: decanter.com
NFTs: rare, exclusive, desirable, traceable... and expensive
Artists were the first to understand the interest of unique and non-reproducible NFTs for their digital works. Flashback: in the spring of 2021, the work Everydays: The First 5,000 Days sold for $69.3 million at Christie's. Beeple, its previously unknown author, was propelled overnight to the rank o...
Source: worldcrunch.com