Asos hikes adspend as part of plans to become £7bn business
Refreshed strategy aims to capture global opportunity.
Source: campaignlive.co.uk
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ASOS: As Seen On Screen
Asos, one of the world’s leading online retailers, today unveils a broad reach, multi-territory advertising campaign. Targeted at Asos’ core twenty-something female customers, the three-month, seven figure, high frequency activity will run across VOD, social and programmatic channels in the UK, France and the US.
Source: thedrum.com
Creative Works: 10 of the best ads of the week from Adobe to Oddbox
At The Drum, we believe great work deserves recognition and that talented creatives should get their share of reverence for the hard work they put in. So each week we will update our hall of fame, celebrating the 10 best ads from our Creative Works section. Welcome, and don’t forget to vote for your favorite!
Source: thedrum.com
Asos continues to double down on marketing with international ad campaign
Asos has invested a seven-figure sum into a new ad campaign that will target 20-something shoppers in the UK, France and US over the next three months after seeing strong results from upping its marketing spend earlier this year.
Source: thedrum.com