CSPAN Washington This Week March 9, 2014
, it ist thing i will say important for trademark owners to that of the other side of the coin. There is a cost to register that name. There is also an opportunity. The opportunity has a value. Owner,t one big brand and i asked him when we were discussing their brand. What you plan to do with your brand . He says i havent a clue. Pay wheny did you hundred 85,000 . The Corporate Risk said by it. I encouraged him as i would encourage every business to talk with marketing people, talk to international departments, to understand how this new real estate that they have on the internet can be levera...