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Google has announced its first developer preview for the Privacy Sandbox for Android 13. Developers will have access to the Topics API and SDK Runtime.
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Google Chrome 101 is landing in the later hours of today. It is a milestone release because it contains the first implementation of Google's ad profiling mechanisms called the Topics API and FLEDGE.
In mid-February, Google announced that it has begun to test privacy-focused features on Android and on the web (via Chrome browser). Now, the search engine giant has begun the next stage of Privacy Sandbox testing. The main intention of the initiative is that consumers will have more information and control of what private information is being tracked and can be blocked. Also,
Google is starting "origin trials" for its Chrome Privacy Sandbox, its new system for serving targeted ads without using cookies..
Developers will gain access to Privacy Sandbox’s newest measurement proposals: Topics, FLEDGE and Attribution Reporting.