Page 5 - Audience Data News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Is very visual, we'll also use the video. but it's primarily text articles, yes. and i'm interested in your plans, including new dedicated services for particular places — bradford, wolverhampton, sunderland and peterborough. i wonder how you chose that area of focus. well, we looked at a lot of audience data which showed that in terms of local coverage, we saw particular deficits in that in those cities. it's interesting because those are places that do have local news providers. you know, bradford's got the telegraph and angus, owned by newsquest, wolverhampton has the express and star and...

And when you say online, online does mean text articles, that is what we will be the bbc will be doing in future. that's that's primarily what we do. i mean, of course, we gather video as well. and when a story is very visual, we'll also use the video. but it's primarily text articles, yes. and i'm interested in your plans, including new dedicated services for particular places — bradford, wolverhampton, sunderland and peterborough. i wonder how you chose that area of focus. well, we looked at a lot of audience data which showed that in terms of local coverage, we saw particular deficits in ...

Sunderland and peterborough. i wonder how you chose that area of focus. well, we looked at a lot of audience data which showed that in terms of local coverage, we saw particular deficits in that, in those cities. it's interesting because those are places that do have local news providers. you know, bradford's got the telegraph and angus, owned by newsquest, wolverhampton has the express and star, and both the midland news association and also the black country bugle. i could go on. those places do already have news providers. yeah, but our starting point is not if there is a commercial news su...

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What are kids’ favorite streaming services? How can advertisers target younger audiences? With kids now exerting extensive influence over household purchasing decisions, it’s more important than ever for brands to reach them where they are. As part of The Drum’s Future of TV initiative, Jonathan Watson (chief product officer, The Insights Family) answers these questions.