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Pick of the Week: Bodyform shines spotlight on women’s pain #PainStories is the latest taboo-busting campaign from Bodyform. by Brittaney Kiefer Sign in to continue Free email bulletins
How Bodyform is bringing the ‘gender pain gap’ to life with new language for women Bodyform has already explored the unseen, unspoken, unknown stories of periods, vulvas and wombs through its ‘Womb Stories’ work. Now, the brand is back at it again with another taboo-busting campaign. Today we talk to the creative women behind ‘Pain Stories’, which highlights the ‘gender pain gap’ and supports earlier diagnosis for the relatively known condition of endometriosis. Having banished blue liquid in favour of bright red menstrual blood and covered off ever...
The new social-first campaign includes visceral artworks, a Pain Dictionary and a virtual exhibition displayed in a specially created Pain Museum
Bodyform reveals #PainStories to break silence around endometriosis and women’s pain The campaign follows #WombStories and supports earlier diagnosis of endometriosis. by Brittaney Kiefer Sign in to continue Free email bulletins
Creative 317 Add to collection AMV BBDO and Ketchum’s latest activations for the feminine health brand, the Pain Dictionary and Pain Museum, highlight the reality of endometriosis and support earlier diagnosis Essity, creator of Libresse, Bodyform, Nana, Nuvenia, Nosotras and Saba, launches its latest taboo-busting activation, #painstories, exploring the true extent of the pain women endure and inviting them to share their stories. #Painstories has been created to tackle the gender pain gap one story at a time and offer a new way to express and articulate pain, with a focus on endometriosi...