Ongoing scam tricks kids playing Roblox and Fortnite
The scams are often disguised as promotions, and they can all be linked to one network.
Source: arstechnica.com
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A Huge Scam Targeting Kids With Roblox and Fortnite 'Offers' Has Been Hiding in Plain Sight
The wide-ranging scams, often disguised as Fortnite and Roblox promotions, can all be linked back to one network.
Source: wired.com
A billion dollars worth of connected TV ads wasted. The TV was turned off
Well, this is awkward.
Source: digitalnationaus.com.au
Billions of ads misdirected, and no one noticed
Revelation about billions of misdirected ads — that no one noticed for nine months — exposes the elephant in the programmatic-advertising room. But which elephant is it?
Source: campaignlive.co.uk
The haters are totally wrong about advertising. Here's why
Over the past few years, many otherwise intelligent people started spouting anti-ad opinions. With little reflection and less evidence, they spread tropes about digital ads in particular that are incredibly trendy – and often wrong. Salesforce strategy exec Martin Kihn shares the most common attacks on advertising and explains why the naysayers don’t know what they are talking about.
Source: thedrum.com