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Samuel Scott takes a look at the recent news that newspaper giant Gannett gave advertisers inaccurate information to advertisers on where their ads were running for nine months . He offers up advice to buyers wanting to protect themselves from similar problems.
Samuel Scott takes a look at the recent news that newspaper giant Gannett gave advertisers inaccurate information to advertisers on where their ads were running for nine months . He offers up advice to buyers wanting to protect themselves from similar problems.
Revelation about billions of misdirected ads — that no one noticed for nine months — exposes the elephant in the programmatic-advertising room. But which elephant is it?
While Gannett made the discovery independently and fixed the issue last week, two researchers also had been studying the discrepancy.