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A study from Adalytics Research explores the intricacies of Google’s Search Partner (GSP) network and asks marketers, “Does a lack of transparency create…
The debate sparked by Adalytics Research’s investigations into the transparency of media buys on YouTube has seen its parent company Google vehemently strike…
Last week’s report into ad targeting and child safety protocols on YouTube from Adalytics has rekindled a war of words between the research outfit, and the ad…
Samuel Scott takes a look at the recent news that newspaper giant Gannett gave advertisers inaccurate information to advertisers on where their ads were running for nine months . He offers up advice to buyers wanting to protect themselves from similar problems.
Samuel Scott takes a look at the recent news that newspaper giant Gannett gave advertisers inaccurate information to advertisers on where their ads were running for nine months . He offers up advice to buyers wanting to protect themselves from similar problems.