Twitter's fleets format for vanishing content will get ads in new test
The social media company says a limited group of people in the US will see the advertisements.
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The social media company says a limited group of people in the US will see the advertisements.
Twitter is going to start adding full-screen ads to Fleets, its disappearing tweets introduced last November. The Fleet format, which is similar to Instagram and Snap Stories, is now successful enough that Twitter wants to try to monetize it.
Twitter's ad revenue grew 32% year over year in the first quarter to $899 million with total ad engagement increasing 11% over the same period. The company is making a broad effort to build more features at a faster clip as it seeks to grow to 315 million daily active users by the end of 2023. The social media platform rolled out Fleets to all users in November after testing the feature in select markets. The posts show up at the top of users' apps above their feed and allow users to post text, reactions to tweets, and photos or videos. The company declined to share any figures around the us...
WASHINGTON — State Department employees were asked to prepare then-Secretary of State Mike Pompeo for political events in Kansas as he was flirting with a run for a U.S. Senate seat there in 2019, rankling government staff who saw the requests as ethics violations, according to a previously unreported whistleblower complaint and emails obtained by McClatchy. The documents provide fresh insight ...
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