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Google’s FLoC poses a threat to identity solutions and advertisers But the industry is are looking for other ways to reach audiences Kim Davis on April 5, 2021 at 3:53 pm More “Ultimately, this is Big Tech crushing the little guys in the industry.” Jon Waterman, CEO of advertising marketplace Ad.net. “We’re going to have a scattered market of policies and regulations across countries and states – that’s already happening. You’re going to have a scatter of different browsers, not all saying the same things. That’s a reality we should all just be prepared for and have o...

indexmarketsresearchFebruary 5, 2021 New York, United State, 05 February 2021 Global “ Automatic Content Recognition Market” report includes the market strategy, market orientation, expertise opinion and knowledgeable information. Automatic Content Recognition report provides market growth and Revenue, market share and size that helps to understand future prospects. The Automatic Content Recognition report also covers the current market information, porter’s five forces analysis with threat of new entrants, threat of substitute products and services, key challenges, opportunities in A...

Promoted from Samsung Ads One of the major benefits Connected TV (CTV) advertising holds over traditional linear TV is that it eliminates any guesswork when it comes to targeting and reporting. That was the key conclusion of Emma-Lou Wagstaff, head of programmatic sales at Samsung Advertising, in the second episode of a two-part mini series, in which she spoke with The Drum co-founder Gordon Young. They looked at how CTV really works in pr...