Five tips to drive revenue and build brand engagement with hybrid hospitality
Hybrid hospitality is here to stay. The complex needs and changing habits of modern guests mean that the way hotels think about revenue must change. In other words, heads in beds are great, but what happens beyond that? How do you capture the revenue from guests who also want a meeting space, a place to park and have lunch? It begins by moving away from RevPAR and embracing RevPAM (Revenue per Available Square Meter). This allows personalized guest experiences and ancillary services to serve as revenue streams, and so we enter a world of hybrid hospitality. What is hybrid hospitality? At Mews...
Source: hospitalitynet.org