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Anheuser-Busch signs distribution agreement for Canteen Spirits RTD cocktails - Vimarsana News

Anheuser-Busch signs distribution agreement for Canteen Spirits RTD cocktails

Dive Brief: Ready-to-drink cocktail company Canteen Spirits signed a distribution deal with Anheuser-Busch and received an undisclosed investment from its parent company AB InBev's investment and innovation arm ZX Ventures. Canteen Spirits will join Anheuser-Busch’s Beyond Beer portfolio, which launched in 2018 to capitalize on the growing seltzer, wine, spirits and malt-based beverages segment. Canteen Spirits makes a vodka-based cocktail called Canteen with seven flavors, and a tequila-based drink called Cantina that has three flavors. The beverages have low carbs and ABVs, and are made w...

Retail Therapy: The million-dollar wine that's out of this world - Vimarsana News

Retail Therapy: The million-dollar wine that's out of this world

Retail Therapy: The million-dollar wine that's out of this world Christie's is auctioning off a bottle of wine that spent 14 months aging aboard the International Space Station. Published May 7, 2021 Courtesy of Christie's It's been another weird week in retail. A bottle of wine went to space to age, Charmin developed a technology to make video call emergencies less awkward and Gwyneth Paltrow announced Goop would soon be hitting the seas. This, and more, in this week's retail therapy. For a wine that's out of this world,...

Diageo buys RTD vodka cocktail brand Loyal 9 - Vimarsana News

Diageo buys RTD vodka cocktail brand Loyal 9

Dive Brief: Diageo has acquired vodka-based ready-to-drink cocktail brand Loyal 9 from Sons of Liberty Spirits Co., according to a press release. The financial terms of the deal were not disclosed. The flavored cocktails are 9% ABV, gluten free, and made with 100% real fruit. Flavors include four lemonade varieties, Cranberry Lime and Apple Cider.  According to data cited by Diageo, retail sales of RTD beverages totaled $7.8 billion in 2019, and grew 20% between 2016 and 2019, making it the fastest-growing alcohol category. The beverage company recently announced an $80 million investment to...

Marketing Briefing: As vaccine rollout picks up steam, marketers are beginning conversations about in-person events - Vimarsana News

Marketing Briefing: As vaccine rollout picks up steam, marketers are beginning conversations about in-person events

Some believe the second half of the year could see a resurgence of small gatherings, others believe T&E budgets won't return in 2021.

Watch The Bachelor at this San Antonio spot - Vimarsana News

Watch The Bachelor at this San Antonio spot

The North Side coffee shop will feature two hours of food and wine pairings for the big...