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New York, NY (PRWEB) April 26, 2022 -- SalientMG (SMG) taps industry stalwart Doug Zanger, former Martin Agency brand and purpose communications director and
The airline is aiming to prove the success of its current ad campaign to a crucial target demographic – California is the most important market for Alaska Airlines, according to Natalie Bowman, director of marketing for Alaska Airlines as it aims to be “the most successful west coast airline” – to eventually take a more national ad approach.
Some believe the second half of the year could see a resurgence of small gatherings, others believe T&E budgets won't return in 2021.