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Joanna O’Connell is one of the most recognizable names in ad tech, a fame she built over the course of three decades as an industry analyst, and marketer,…

Agencies are struggling with internal issues as lack of flexibility, compensation, diversity of talent, training and work-from-home versus in-office.

Working with Amplified Intelligence, Omnicom Media Group is working codify attention metrics behaviorally as well as relative impact by platform.

Ivy Liu by Tony Case This article is part of the Future of Work briefing, a weekly email with stories, interviews, trends and links about how work, workplaces and workforces are changing. Sign up here. Think all bosses are on board with flex work? Think again. As companies migrate back to their headquarters and set up long-term hybrid work arrangements with employees, some are taking a hard line when it comes to flexible work routines. As a not-so-subtle headline in The Guardian put it: “Goldman Sachs Boss Wants Bankers Back to Their Desks ASAP.” Davi...

Ivy Liu by Steve Hemsley This article is part of the Future of Work briefing, a weekly email with stories, interviews, trends and links about how work, workplaces and workforces are changing. Sign up here. One marketing boss describes himself as a workaholic who never sleeps much and does his best work at 2 a.m. Before COVID-19 this global head of marketing and business development would travel to meetings around the world, and jet lag was never a problem. Today he epitomizes the new generation of asynchronous workers who during the pandemic have taken fl...