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Media Buying Briefing: Overheard at the Media Buying Summit

Agencies are struggling with internal issues as lack of flexibility, compensation, diversity of talent, training and work-from-home versus in-office.

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Elon University / Today at Elon / Alex Lewis '16 reflects on Adweek's Hottest Content Marketer award


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Sitting in his Digital Media Convergence class during sophomore year, Alex Lewis ’16 watched a Coca-Cola ad titled “Bringing India & Pakistan Together.” By placing interactive machines in both countries, users could “Facetime” one another, interacting through the screens. As he watched technology bring people together, Lewis said he loved the idea that online interactions could lead to deeper offline relationships.
Elon alumnus Alex Lewis ’16 was named Adweek’s Hottest Content Marketer on the “2020 Brands Hot List: The Companies and People That Boldly Stood Out in a Trying Year.”

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