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| 02 February 2021 Broadening the scope and reach of the media consortium created to establish a common technology for dynamic, addressable advertising management for TV, leading US Hispanic media company Univision has joined Project OAR. The Open Addressable Ready standard is designed to help optimise ad inventory and take advantage of unsold and underperforming inventory, while also highlighting how to target different demographics and specific regions with localised ad content. In early 2020, members of the consortium began testing measurement and technical specifications for ...

Probably not a good idea for us to criticize what we do not know. there are other reports that he is going to spend $15 to $20 million on voter registration over the next couple, over the next coming days and weeks. and so i see it this way. i see it as expanding our coverage, as democrats, if you want to speak in ancillary terms and the only thing i think it could do, if he spends money on voter registration, depending what the ad content will be, if that highlights the corruption of donald trump, and pushes back on some of the things of the republican party, i think that helps us long-term a...

Final figure of course will depend on what regulators will be satisfied with in the end will they be satisfied to with increased investments in security in screening mechanisms and content in ad content so that's really hard to say for now so many here would hesitate to say that this is the this is the death of a profitable business model but perhaps it would herald the stop of a model that seemed to be endlessly growing for a really long time and you know a lot of companies in silicon valley rely heavily on their customers. what do the most recent developments mean to their business model wel...

Users an opportunity to offer some information but not the full extent of the information that was taken, but i think there does need to be a bigger conversation about the safeguarding of all this data. facebook has had problems with fake news that was rampant during the 2016 election. >> you have to make it clear what it is that was being done. it's actually much less horrifying and conspiratorial that it means. all this is about serving ad content. that is, targeting people -- >> but it's targeted ad content. >> but most all ad content has been targeted. if you by an ad in my magazine, you'r...

Molly mchugh is here, an expert in this. let's dive right into these ads because it's the ad content that's concerning, okay? we have a few of the right-wing ads on screen, but let's talk about this one, showing a depiction of jesus arm-wrestling with satan. it says "satan, if i win, clinton wins." "jesus, not if i can help it," from a group called army of jesus. what's the goal of this ad? is this as simple as pushing trump as a candidate for president? >> i think there are a lot of layers in the ads, but the truth behind all of this stuff is they're not just information, and this is really k...