Trademark Dispute, Recipe for Confusing Consumers
Consumer Festus Akanbi examines the unfolding issue of trademark infringement between Rite Foods Limited and the Nigerian Bottling Company (NBC), producers of Fearless energy drinks and Predators, respectively, saying the legal battle will end up confusing consumers of the two products, unless an amicable settlement is urgently worked out Globally, business owners make use of distinctive features such as trademarks for product identification, in order to carve a niche for their organisations and to effectively compete in the market they operate. Its usage, which dates back to pre-historic tim...
Source: thisdaylive.com