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Neuroscience or stealth marketing? Experts alarmed at free Barbies for primary schools to teach social skills

Neuroscience or stealth marketing? Experts alarmed at free Barbies for primary schools to teach social skills
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Barbie manufacturer Mattel criticized for giving free dolls to schools in bid to teach social skills: 'Why should children be exposed to this type of stealth marketing?'

Critics say the move could do more harm than good. ....

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Barbie manufacturer Mattel criticized for giving free dolls to schools

Critics say the move could do more harm than good. ....

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Barbie Manufacturer Got Criticized for Giving Free Dolls to Schools; Is It Neuroscience or a Form of Invisible Marketing

Barbie Manufacturer Got Criticized for Giving Free Dolls to Schools; Is It Neuroscience or a Form of Invisible Marketing
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As sales for Barbie expected to soar - fury as Mattel face allegations of reinforcing damaging gender stereotypes by giving away free dolls to schools

The toy maker was criticised for rolling out an initiative to teach empathy to schools across the UK, while sponsoring research showing that playing with dolls offers major benefits for child development ....

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