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hi, barbie. distributed by warner brothers discovery. it s an incredibly important milestone for the brand. reporter: barbie has had ups and downs. back in 2014, we hit a low. it was a moment to reflect in the context of why did barbie lose her relevance? he didn t reflect the physical ty, the look, if you will, of the world around us. reporter: now barry, ken and friends have many stint tones, shapes and special traits that make them look more like us. but this year s first quarter sales of math tell slumped down 22% from last year. how is mattel and barbie viewed as a brand? there s been a lot of decline in that differenceuation and that relevance that keep a brand top of mind from a purchase persp perspective. brands go into a police of fatigue. reporter: mattel hopes the ....
this was my first project. reporter: but barbie wouldn t be barbie without her. i was a design if the barbie doll starting in 1963 for over 35 years. and i loved every minute of it. while carol helped make barbie, barbie helped make mattel. as other toys have come and gone, barbie is still strutting. barbie carryied mattel for a great many years. sglu i thought if every child had played with a bar by doll as my child, let me tell you, i have a big family. and i love it. reporter: and that is the magic and power of barbie. when barbie came to market in 1959, she was a teen fashion model. she went on to become a fashion designer. but then consumers started asking questions. could barbies have are other ....
Because they have booked it months and month and years in advance. we are near the front of the coliseum, and it is blazing sun, and well over 100 degrees. this is to be the cool est and one of the most important thing to remember is that most europeans don t have air conditioning, because only 10% of the homes have air conditioning, so there is no end in sight. it does not cool down at night, and hot in the shade, and humid beyond belief, and it is going to be worse. thank you for the context, barbie. well, the real life barbie in since mattel launched the doll in 1959, it became a global icon. the live action movie debuts next wook and could help ....
Jobs. not that those jobs were bad, but could barbie have a man s job. so we saw lawyer barbie, scientist barbie, and of course, we have reporter barbie right here for us. not the first time that s happened. and we have camera woman barbie here. so clearly, evolving. but mattel says that barbie is a blank canvas and can be whatever you want her to be. there s been a presidential candidate barbie that be bst around for a long time. i got the opportunity to speak with margo robbie. and neither of them played with barbie as kids. america said the reason why is she didn t feel like it represented her at the time. has that change d the representation of barbie? i have always had conflicted feelings. mattel saw sales drop dramatically. ....
The wagner group is looking at how they are seeking to drive a wedge between the leader and the soldiers after that failed revolt. and now, donald trump s son-in-law, jared kushner, testifying before a grand jury. what prosecutors want to know that they believe jared kushner may know. and the barbie movie is coming to theater next week, and what the movie could mean for slumping barbie sales. that is ahead. this is american infrastructure, a prime target for cyberattacks. but the same ai-powered security that protects all of google also defends these services for everyone who lives here. also defends these services when migraine strikes, you re faced with a choice. ride it out with the tradeoffs of treating? ....