Page 8 - Barbiecore News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Barbiecore outfits, focused on the doll's signature color, are dominating the fashion scene for a second straight year, helped by Mattel Inc's all-out marketing blitz to build buzz for the "Barbie" movie that debuts in theaters on Friday. There are rhinestone-studded water bottles, neon yellow roller blades with pink wheels - and much more. "There is not a corner of the globe that hasn't turned pink," Richard Dickson, Mattel's president and chief operating officer, said in an interview.

Did Barbie really undergo a massive transformation? Or has she just been repackaged to promote maximalism – another way to exploit consumers?

Barbiecore outfits, focused on the doll's signature color, are dominating the fashion scene for a second straight year, helped by Mattel Inc's all-out marketing blitz to build buzz for the "Barbie" movie that debuts in theaters on Friday.

The ‘Barbie’ movie is the hype of the year, but some people still struggle with Barbie’s scandal-ridden history.

Barbie Magic has reached Google as the search engine has introduced special Barbie-themed effects for related searches.  | Hollywood