CSPAN2 Book TV January 29, 2011
us less money as a result. .. university press have already run with the backstop. a limited available on demand. that doesn't solve the problem of putting the books in bookstores, but maybe it takes away a lot of the risk of printing 5,000 copies. >> and, you know, for years university presses have something called university microfilms, or four decades, that would give you a copy of a book out in print, but now that they have on demand, technology is such set any publisher can do the short run, and that is what we do. so that is why there was a while when somebody said you're going...
Source: archive.org