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Mattel to launch peer-to-peer marketplace for digital collectibles - Vimarsana News

Mattel to launch peer-to-peer marketplace for digital collectibles

Retail industry news, voices and jobs. Optimized for your mobile phone.

PSFK Weekly Roundup: Responding to the fractional ownership movement, living with our digital twin masters, learning from direct-to-music, besting creative strategy - Vimarsana News

PSFK Weekly Roundup: Responding to the fractional ownership movement, living with our digital twin masters, learning from direct-to-music, besting creative strategy

Each week the PSFK research team studies for the latent signs of cultural change and marketing, brand and CX innovation - and we pour these patterns into Each week the PSFK research team studies for the latent signs of cultural change and marketing, brand and CX innovation - and we pour these patterns into our weekly newsletters on Thursdays. This week we share clusters of ideas around engaging consumers in the sharing economy, signals for DTC's rebirth from the direct to music movement, why digital twin avatars are taking center stage, stats, stats, stats and a special offer f...

Source: psfk.com
Retail Innovation Week #44: Shoppers supercharge the sharing economy, social commerce can't stop evolving, getting experiential with digital, creative strategy lessons, stats! - Vimarsana News

Retail Innovation Week #44: Shoppers supercharge the sharing economy, social commerce can't stop evolving, getting experiential with digital, creative strategy lessons, stats!

The RIW newsletter provides the essential weekly inspiration for every changemaker driving innovation in retail and along the customer experience journey. The RIW newsletter provides the essential weekly inspiration for every changemaker driving innovation in retail and along the customer experience journey. This week we're sharing ideas around key activations within the sharing economy, why experiential marketing is having its digital moment, the growing role of social commerce in the retail marketplace, and a special can't-miss offer from our friends at Motion.

Source: psfk.com