PSFK Weekly Roundup: Responding to the fractional ownership movement, living with our digital twin masters, learning from direct-to-music, besting creative strategy
Each week the PSFK research team studies for the latent signs of cultural change and marketing, brand and CX innovation - and we pour these patterns into Each week the PSFK research team studies for the latent signs of cultural change and marketing, brand and CX innovation - and we pour these patterns into our weekly newsletters on Thursdays. This week we share clusters of ideas around engaging consumers in the sharing economy, signals for DTC's rebirth from the direct to music movement, why digital twin avatars are taking center stage, stats, stats, stats and a special offer f...
Source: psfk.com
