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Ageism in ads – why are brands still failing to properly represent older women? - Vimarsana News

Ageism in ads – why are brands still failing to properly represent older women?

It’s an issue the industry is aware of. It’s an issue the industry has tried to change. But the misrepresentation – and worse, the complete ignoring – of older generations, especially women, is a problem that persists. For our Deep Dive into Marketing and the Marginalized, The Drum asks why and what more can be done?