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'That Bird Is Dead' – How A Year Of Elon Musk Tanked Twitter's Ad Business

Published: October 27, 2023

On the first anniversary of its acquisition, the social platform formerly known as Twitter is a revenue-troubled and misinformation-riddled shell of its former self.

Source: thedrum.com

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The Drum | Advertisers Were Already Skeptical About Twitter. Will 'X' Rebrand Make Things Worse?

Published: July 25, 2023

Twitter has flown the coop. But can a new name, logo and possibly a revamped vision for the business inspire wary advertisers to return?

Source: thedrum.com

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