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Social media is changing how consumers learn about food and cooking. Consequently, the Ohio Beef Council (OBC) and the Beef Checkoff opted to embrace these changes and adapt to help consumers gain more confidence in handling and cooking beef. The result was the creation of a culinary studio to further educate consumers through online videos and content.
MEADOWVIEW, Va.—— Spend a little time with Gene Copenhaver on his Meadowview cattle farm and you’ll quickly notice that he has a passion for the agriculture industry.
Baby Boomers place more emphasis on taste, freshness than animal welfare, environmental impact for Millennials.
The O.F.F. Act could be one of the most important legislations to protect our cattle industry! There are exciting initiatives in the works to stop the decline of beef cattle numbers and cattle ranching operations...
A new paper traces the financial ties between the livestock industry and academic research. The researchers say their job is to help the industry reduce emissions.