Here's Bud Light's New Strategy After Mulvaney Backlash
Source: townhall.com
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Bud Light to spend 'heavily' on marketing blitz after Dylan Mulvaney disaster
Bud Light is planning a major marketing blitz after its sales got slammed by an ill-fated partnership with transgender influencer Dylan Mulvaney -- and the company is promising beer distributors there won't be another screwup, The Post has learned.
Source: nypost.com
Bud Light sales plunge 50% at Stew Leonard's over Mulvaney ads
The popular supermarket Stew Leonard’s said its eight stores in the New York City area have seen Coors Light sales jump by nearly 50% in the past two weeks, according to Andrew Hollis, Stew Leonard’s director of grocery.
Source: nypost.com
Anheuser-Busch execs 'held closed-door meeting with beer distributors'
Anheuser-Busch bosses held a closed-door meeting with beer distributors where they promised to 'spend heavily' on Bud Light to salvage its public image, according to reports.
Source: dailymail.co.uk
Bud Light to spend 'heavily' on marketing after Dylan Mulvaney controversy: report
Anheuser-Busch plans to spend "heavily" on a Bud Light marketing campaign after the brand was battered for its partnership with trans activist Dylan Mulvaney, according to a report.
Source: foxbusiness.com