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As COP26 gets under way, 'subvertising' activist groups have been targeting ad agencies, condemning them for escaping scrutiny for their role in destroying the environment. The problem isn't black or white, so how should agencies work with their polluting clients?
Three agencies to present 'Adverts for 2030' to premiere at COP26, while Iris, Elvis, Mother, MediaCom, Mindshare and M&C Saatchi to feature in 20-minute documentary.
Just over 20% of agencies taking part in a survey said they are already turning down work.
The advertising sector is turning its attention to environmentally sustainable practice – but that means navigating challenging conversations with industry partners, a potential loss of work and growing scrutiny from consumers and activists.
The new campaign, titled The World is Looking at You Cop26, features imagery by Magnum and Getty photographers shot in parts of the world affected by climate catastrophes