Press Release – oOh Media
Neon’s award-winning campaign with oOh!media.
The Kiwi marketing and media industry has spoken – and named the ‘Get it on Neon’ campaign as the winner of oOh!media’s Innovation Awards for 2020.
Put together by media agency OMD and creative agency DDB, the innovative campaign saw Neon and Lightbox promote their integration under the Neon brand via attention-grabbing Street Furniture sites with Panorama shelter wraps.
oOh!media transformed bus shelters in Christchurch, Wellington and Auckland to celebrate the merger, with the campaign utilising LED neon lights along with coloured bench wraps to create an unmissable display. Classic Street Furniture and Retail panels completed the eye-catching rollout.