Albertsons Unlocks Combined Value of Retail Media and TV
Company launches Collective TV, powered by 1st-party data, closed-loop measurement, shoppable ads and premium inventory
Source: progressivegrocer.com
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Comscore rolls out cross-platform offering
Comscore, a specialist in planning, transacting, and evaluating media across platforms, has unveiled an update to its Comscore Campaign Ratings (CCR) in the US.
Source: advanced-television.com
Comscore Significantly Upgrades Its Cross-Platform Audience Measurement
Comscore Campaign Ratings will, for the first time, integrate national and local linear TV, digital, streaming, and social channels
Source: tvtechnology.com
Kroger Precision Marketing Announces Programmatic Solution with Flexible ...
Kroger Precision Marketing Announces Programmatic Solution with Flexible ...
Source: pr-inside.com
Macy : Media Network Brings Highly Engaged Shopper Audiences to Digital Advertising via The Trade Desk
The Trade Desk is the first media-buying platform to receive access to insightful audiences for advertisers across the company's Macy's and Bloomingdale's brands NEW YORK-May 8,... | May 8, 2023
Source: marketscreener.com